Discover a new way to enjoy tobacco with ASAP, your global provider of reduced-risk alternatives. Our innovative heat-not-burn technology offers the ideal cigarette replacement, making smoking safer and more enjoyable. Shop our range of products today!

ASAP, founded in 2025, is a global leader in reduced-risk tobacco products. We focus on innovative technology to offer alternatives to traditional cigarettes, ensuring a less harmful and more convenient smoking experience for our consumers. Our products are designed for those looking for a change without compromising on enjoyment. Together, we are committed to creating a better future for smokers around the globe. Join us in our journey as we expand our availability, including our recent launch in Indonesia for HNB users!
Switch to a lighter, more convenient experience with ASAP.
Reduced-risk tobacco products are designed to deliver nicotine with fewer harmful substances compared to traditional cigarettes.
ASAP utilizes advanced heating technology to gently heat tobacco instead of burning it, resulting in a less harmful alternative.
You can purchase our products online through our official website or at select retailers in various regions.
ASAP is expanding globally. As of now, we are available in multiple regions, including Indonesia.
You must be at least 21 years old to purchase our products, in accordance with local regulations.
Yes, we offer a return policy within a specified period if you’re not satisfied with your purchase.
Have questions or need assistance? We're here to help! Reach out to our support team, and we’ll respond promptly. Your satisfaction is our priority!